About Us

We are and our mission is to say up to date on the latest health and fitness trends.  Ones that are scientifically researched and backed by sound data.  We are not doctors or experts but we do enjoy the constantly evolving health and fitness industry.

My partner in fitness and crime, Jeremy Lange, has been in the health and fitness industry for over 20 years.  You can find fitness manuals written by me, Austin McKay Appleton, throughout the United States and Europe.


Research and techniques have come a long way in the last 30 years.  We feel that there’s still a lot to learn about the human body and how each and every one of respond to different stimuli and nutrition.


Based on ancestral history some individuals may be more tolerant of certain foods than others.  Some people genetically carry less body fat than others.  We are interested in unlocking the full potential of our genetic code.